Privacy Policy

1. INTRODUCTION

This Privacy Policy explains how SIA “RAUDA” (registration number: 49002002474), operating Edge Print HD at https://edgeprinthd.com/, collects, uses, protects, and shares your personal data. As a company registered in Latvia, we comply with the General Data Protection Regulation (EU) 2016/679 (GDPR), the Personal Data Processing Law of the Republic of Latvia, and all other applicable data protection legislation.

We act as the data controller for the personal information described in this Policy. You can contact us at sales@edgeprinthd.com for any privacy-related matters. This Policy applies to all users of our website, customers who purchase our products, and any individuals whose personal data we process in connection with our business operations.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

When you interact with our website and services, you may provide us with various types of personal information. This includes identity and contact information such as your full name, date of birth, email address, phone number, and both delivery and billing addresses.

When you make purchases, we collect payment information including bank account details where applicable and payment card information, which is processed securely through our payment processor MakeCommerce (operated by Maksekeskus AS). This information is transferred to our payment processor for transaction processing and fraud prevention purposes. We also maintain records of your transaction history to provide better service and comply with legal requirements.

For customers who create accounts with us, we store your username, password (encrypted), order history, and communication preferences. This allows us to provide you with a personalized shopping experience and maintain a record of your interactions with our services.

2.2 Information Collected Automatically

Our website automatically collects certain technical information when you visit. This includes your IP address, browser type and version, device information, operating system, and time zone settings. We also gather usage data about how you interact with our website, including pages visited, products viewed, time spent on pages, click patterns, and the links you follow. This information helps us understand how visitors use our website and enables us to improve our services continuously.

We use cookies and similar tracking technologies to collect some of this information. These technologies help us recognize you when you return to our website, remember your preferences, and provide you with a more personalized experience.

2.3 Information from Third Parties

In certain circumstances, we receive information about you from third parties. Payment processors provide us with transaction confirmations and fraud detection information, delivery partners share tracking and delivery confirmation details, and we may access publicly available information from business registers as permitted under Latvian law. This third-party information helps us provide better services, prevent fraud, and comply with our legal obligations.

3. HOW WE USE YOUR INFORMATION

3.1 Processing Purposes and Legal Basis

We process your personal data for various purposes, each with a specific legal basis under the GDPR. For order processing and fulfillment, including delivery arrangements and payment processing, our legal basis is the performance of our contract with you, and we retain this data for three years after order completion. Customer account management, including maintaining your preferences and purchase history, is also based on contract performance, with data retained for one year after your last activity.

When providing customer support and responding to your inquiries, we rely on either contract performance or our legitimate interests in maintaining good customer relations, keeping relevant data for one year. For legal and regulatory compliance, including tax obligations, accounting requirements, and responding to lawful requests from authorities, we process data based on legal obligations and retain it for the periods required by Latvian law, typically between five and ten years for financial records.

Marketing communications are sent only with your explicit consent, and we retain your data for marketing purposes for one year after you withdraw consent or after your last engagement with our marketing materials. For security purposes, including fraud prevention and protecting our website from malicious activities, we rely on our legitimate interests and retain data as required by applicable law.

We also use data for business analytics and service improvements based on our legitimate interests in understanding how our website is used and improving our offerings. This analytical data is typically retained for one year.

3.2 Consent and Your Choices

Where we rely on consent as our legal basis for processing, you have the right to withdraw that consent at any time. This particularly applies to marketing communications and non-essential cookies. Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal, and it does not impact processing based on other legal grounds such as contract performance or legal obligations.

4. DATA SHARING AND INTERNATIONAL TRANSFERS

4.1 Categories of Recipients

We share your personal data only when necessary and with appropriate safeguards in place.

Our service providers, including payment processors, shipping and logistics companies, cloud hosting providers, and email service platforms, receive only the information they need to perform their specific services. Payment processing is provided by the payment platform makecommerce.lv, therefore our company transfers the personal data necessary for payment execution to the platform owner Maksekeskus AS.

Professional advisors such as lawyers, accountants, and auditors may access data when providing professional services to our company.

Government authorities and regulatory bodies, including Latvian tax authorities, law enforcement agencies, and courts, receive data when we are legally obligated to provide it.

We never sell your personal data to third parties, and we ensure that all parties who receive your data are bound by appropriate confidentiality and data protection obligations.

4.2 International Data Transfers

While we primarily process data within the European Economic Area (EEA), some of our service providers may be located outside the EEA. When transferring personal data internationally, we ensure appropriate safeguards are in place. These include using service providers in countries that the European Commission has determined provide adequate data protection, implementing Standard Contractual Clauses approved by the European Commission, or relying on other legally approved transfer mechanisms. You can contact us for more information about the specific safeguards we use for international transfers.

5. YOUR RIGHTS UNDER GDPR

The GDPR and Latvian data protection law provide you with comprehensive rights regarding your personal data. You have the right to access your personal data and receive a copy of the information we hold about you, along with details about how we process it. You can request rectification of any inaccurate or incomplete personal data we hold about you. Under certain circumstances, you have the right to erasure, also known as the “right to be forgotten,” allowing you to request deletion of your personal data.

You may request restriction of processing in certain situations, such as when you contest the accuracy of data or when you have objected to processing based on legitimate interests. The right to data portability allows you to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller. You can object to processing based on legitimate interests or for direct marketing purposes at any time.

Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You also have rights related to automated decision-making and profiling, though we currently do not engage in purely automated decision-making that produces legal or similarly significant effects.

To exercise any of these rights, please contact us at sales@edgeprinthd.com with proof of your identity and details of your request. We will respond to your request within one month, though complex requests may require an extension of up to two additional months, in which case we will inform you of the delay and the reasons for it.

6. DATA SECURITY

We implement comprehensive technical and organizational measures to protect your personal data against unauthorized access, accidental loss, destruction, or alteration. Our technical measures include encryption of sensitive data both in transit and at rest, SSL technology for secure communications, firewalls and intrusion detection systems, regular security updates and patches, access controls with strong authentication requirements, and regular backups with tested disaster recovery procedures.

From an organizational perspective, we ensure all staff members receive training on data protection and sign confidentiality agreements. Access to personal data is limited on a need-to-know basis, and we conduct regular security audits and assessments. We have incident response procedures in place and perform data protection impact assessments for high-risk processing activities.

In the unlikely event of a personal data breach that poses a high risk to your rights and freedoms, we will notify both you and the Latvian Data Protection Authority as required by law, taking immediate steps to mitigate any potential damage.

7. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to enhance your browsing experience and provide our services effectively. Essential cookies are necessary for the website to function properly and cannot be disabled. These include cookies that maintain your shopping cart, remember your login status, and ensure website security. Performance cookies help us understand how visitors interact with our website by collecting anonymous statistical data about page visits, loading times, and error messages.

Functionality cookies remember your preferences such as language settings, currency selection, and recently viewed products, allowing us to provide a more personalized experience. Marketing cookies, which are only placed with your consent, track your online activity to help us and our advertising partners deliver more relevant advertisements and measure the effectiveness of marketing campaigns.

You can manage your cookie preferences through the cookie consent tool that appears when you first visit our website, through your browser settings, or by contacting us directly. Please note that disabling certain cookies may impact the functionality of our website and your ability to use some of our services.

8. CHILDREN’S PRIVACY

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16 without appropriate parental consent. If you are a parent or guardian and believe we have collected information from your child without proper consent, please contact us immediately at sales@edgeprinthd.com. Upon verification, we will promptly delete such information from our systems.

We take children’s privacy seriously and encourage parents to actively participate in their children’s online activities and interests. If we become aware that we have inadvertently collected personal data from a child under 16, we will take immediate steps to delete that information unless we are required by law to retain it.

9. DATA RETENTION

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. Our retention periods are determined based on the nature of the data, the purposes of processing, applicable legal requirements, potential legal claims, and regulatory guidelines.

After the applicable retention period expires, we securely delete or anonymize your personal data using industry-standard methods. Anonymized data may be retained for statistical and analytical purposes as it no longer identifies you as an individual. For specific retention periods applicable to different categories of data and processing purposes, please refer to Section 3 of this Policy.

10. THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites, services, or applications that are not operated by us. When you click on these third-party links, you leave our website and enter sites governed by their own privacy policies and terms of service. We are not responsible for the privacy practices or content of these external sites and encourage you to review their privacy policies before providing any personal information.

Similarly, when you interact with us through social media platforms, your interactions are governed by the privacy policies of those platforms in addition to this Policy. We recommend reviewing the privacy settings on your social media accounts to understand and control how your information is shared.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our data processing practices, legal requirements, or business operations. When we make material changes, we will notify you by updating the “Last Updated” date at the top of this Policy and, for significant changes that affect your rights, we may provide additional notice through email or a prominent notice on our website.

We encourage you to review this Policy periodically to stay informed about how we protect your personal data. Your continued use of our website and services after changes to the Policy constitutes your acceptance of the updated terms.

12. COMPLAINTS AND SUPERVISORY AUTHORITY

If you are dissatisfied with how we handle your personal data or our response to your privacy requests, you have the right to lodge a complaint with the Latvian Data Protection Authority (Datu valsts inspekcija). You can contact them at Elijas iela 17, Riga, LV-1050, Latvia, by email at pasts@dvi.gov.lv, or through their website at www.dvi.gov.lv. You also have the right to lodge a complaint with the supervisory authority in your country of residence if different from Latvia.

We encourage you to contact us first at sales@edgeprinthd.com so we can attempt to resolve any concerns directly. We take all privacy complaints seriously and will investigate and respond to your concerns promptly.

13. CONTACT INFORMATION

For any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact our data protection team:

Company: SIA “RAUDA”
Trading as: Edge Print HD
Email: sales@edgeprinthd.com
Website: https://edgeprinthd.com/
Registration Number: 49002002474
Registered in: Latvia

We aim to respond to all privacy-related inquiries within 30 days. For complex requests or exercise of rights under GDPR, we will acknowledge receipt of your request promptly and keep you informed of our progress.

14. LANGUAGE AND INTERPRETATION

This Privacy Policy is provided in English. We can provide information about our data processing activities in Latvian upon request. In case of any discrepancy between translated versions, the English version shall prevail. This Policy should be read in conjunction with our Terms & Conditions and Cookie Policy, which provide additional information about our services and your rights.